For Lyon to officially deny that a deal is done like they have for Nabil Fékir to Liverpool this morning is utterly unprecedented.
For those asking, no, Lyon did not do the same for Alexandre Lacazette - President Aulas issued denials in interviews, not through official club channels.
There is a difference between Lyon quoting President Aulas on their website/social media channels & officially issuing such a strong denial as a club itself.
3 obvious possibilities as to why Lyon have done this:
1 | Negotiating tactic
2 | Some detail has brought the move to a standstill
3 | Lyon want to control the timing of the announcement & prevent Groupe OL stock volatility, especially as it's a Friday