[官網] 巴黎聖日耳門宣佈新隊徽|【球壇新聞】 - 【好友論壇】- 以足球會好友

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只看樓主倒序閱讀使用道具樓主發表于: 2013-02-24

The new logo, which will be officially launched at the beginning of next season, represents the positioning of the club around the heritage of excellence that Paris has come to embody along with its two universal values – ethics and aesthetics.

Fans from around the world united around a universal brand

Paris Saint-Germain has chosen to capitalise on the strongest element of the brand, namely Paris itself.

The city of light, which is an undisputed icon throughout the world, represents unparalleled leverage to propel Paris Saint-Germain up among the greatest global sporting brands. The new logo thus has the name "Paris" clearly brought to the fore, with the Eiffel Tower at the heart of the logo. The base of the logo has the name "Saint Germain" which continues to be associated with the brand, along with the fleur de lys emblem.

The logo has a greater synthesis of ideas and a more immediate impact, and is now ideally placed to capture the imagination of football and sports fans around the world.

A logo for a leader, backed up by an ambitious strategy

Following in the footsteps of international football's major clubs and under the impetus of its President Nasser Al-Khelaifi, Paris Saint-Germain has chosen to prioritise continuity for its new identity. The new concept brings the brand up to the level of the standards of excellence set by Paris itself, respecting its DNA and its history.

The font is inspired by Paris' major brands, the colors have been made more luminous and highlighted with a hint of gold, while the Eiffel Tower is the veritable heartbeat of the logo. The result is a timeless brand which is resolutely Parisian yet totally international.

"The evolution of the Paris Saint-Germain logo marks an important stage in the implementing of our ambition," said Nasser Al-Khelaifi, "namely making Paris Saint-Germain one of the world's greatest sporting brands."

法甲勁旅巴黎聖日門 22日在其官方網站上發佈了球隊的新隊徽，並指出新隊徽的誕生是巴黎聖日門品牌戰略發展的需要。不過，新隊徽正式啟用要從下賽季開始。

巴黎聖日門的新隊徽沿襲了圓形的基本造型，並仍然以藍色為基調。為了在世界各地吸引更多支持者，新隊徽在設計上更加突出了城市主題，希望憑藉「巴黎」這個響亮的名字獲得更多認同感。因此，在巴黎聖日門的新隊徽上，白色的拉丁文「巴黎」和紅色的「埃菲爾鐵塔」佔據了整個圖案的上部和中部，顯得十分醒目。在「鐵塔」標誌下方是一朵金色的百合花，而整個圖案的最下方則是以白色標注的拉丁文「聖日門」。

巴黎聖日門主席阿爾赫拉伊非指出，「我們要把巴黎聖日門打造成全球最具影響力的運動品牌之一，球隊新隊徽的誕生是球會實現戰略目標的一個重要里程碑。」

http://www.psg.fr/en/News/003001/Article/61143/A-new-brand-to-dream-even-bigger