Wigan chairman Dave Whelan insists that the club would not take anything less than £15million for Hugo Rodallega.
The Colombian striker has emerged as one of the most promising strikers in the Premier League.
Arsenal, Aston Villa and Stoke have all been linked with big-money summer bids, but Whelan insists he will not be allowed to leave on the cheap.
"I would say £15million for Rodallega isn't outrageous," he said in the Daily Mail.
"He is a player we do not want to sell and I would love it if he started next season with us.
"But equally sometimes we have to sell a player like this, we have no choice."
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