Avram Grant insists he does not want to sell Carlton Cole and believes West Ham United's new system will bring the best out of the striker.
Cole has been linked with a move to Premier League rivals Stoke City, although Potters boss Tony Pulis has played down reports he is planning a bid.
The England international has impressed for the Hammers in pre-season following new manager Grant's decision to change to a 4-3-3 formation.
Grant has been pleased with Cole's form in the build-up to the new campaign and has vowed to keep the 26-year-old at Upton Park.
Working hard
"I don't want to sell Carlton," said Grant, who is also determined to keep Scott Parker at the club.
"He is working very hard. His attitude is good. He is a good player. Against Ipswich, he was in the right place at the right time again.
"I think the new system has helped him. We also have a team that know how to play football so they can give him the pass at the right time.
"If you look at all the goals we have scored this summer, all the goals came from combinations between many players in the team. Of course it is good for him."
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