[其他杯賽]英格蘭足總與阿聯酋航空達成贊助協議，足總盃將於下季起易名為「阿聯酋足總盃」 [復制鏈接]

FA Cup set to be renamed in £30m Emirates sponsorship deal
• Competition would become the Emirates FA Cup under deal
• Proposed £10m a year deal would improve on Budweiser’s £9m
• Greg Dyke: young talent needs to be given a chance



The Football Association is believed to be on the verge of signing a £30m sponsorship deal that would mean its showpiece knockout competition being renamed the Emirates FA Cup.

Following a year without a sponsor, after Budweiser declined to renew its deal and talks with a replacement collapsed at the last minute, the deal would boost the FA’s revenues and leave its commercial team free to negotiate secondary deals.

No contract has yet been signed but discussions are believed to be at an advanced stage.

The deal is expected to be worth around £10m a year, compared with £9m a year for the Budweiser deal, and would justify the strategy of the FA commercial director, Stuart Turner, in holding out for a better deal. The FA’s new chief executive, the former United Biscuits chief Martin Glenn, arrives at Wembley next month.

But while the deal with Budweiser was styled as “in association with”, the new agreement will see the 144-year-old knockout competition rebranded as the Emirates FA Cup.

The FA is likely to point to the fact the competition was known as the Axa-sponsored FA Cup as a precedent.

Members of the FA’s commercial team are believed to have travelled to Dubai to finalise the deal.

The move may not prove popular with those who feel the competition has been devalued by shifting kick-off times and brand tie-ins, but commercial income is vital to the chairman Greg Dyke’s plan to refocus the FA’s purpose and invest more in grassroots football.

Budweiser was enthusiastic at the outset of its three-year deal but decided against renewing as a title sponsor, preferring instead to sign a lesser contract to become the official beer partner of the FA Cup until 2018.

Similar deals are in place with William Hill and Nike and the FA is targeting a total of six secondary partners.

An FA spokesman said on Tuesday night: “We remain in discussions with a number of parties regarding FA Cup partner opportunities.” The full FA board meets on Thursday, with the deal expected to be on the agenda.

The Emirates deal, which will run for three seasons from 2015-16, will ensure that the FA’s major broadcasting and sponsorship deals are largely tied up until 2018.

The broadcasting deal with the BBC and BT Sport, seen at Wembley as having helped increase the competition’s profile, also runs until the end of the 2017-18 season.

Emirates Airlines, which already sponsors Arsenal’s stadium and shirts as well as various other clubs around Europe including Paris Saint-Germain, recently decided against renewing its Fifa sponsorship. It is expected to be replaced as a top tier partner of the scandal-hit world governing body by Qatar Airways.

The Premier League is also looking for a new sponsor. Barclays is not expected to renew its £40m deal beyond the end of next season and talks with the Diageo-owned Guinness as a replacement were stymied by individual club sponsorship deals with rival beer brands.

http://www.theguardian.com/football/2015/apr/28/fa-cup-sponsorship-emirates

【now.com體育】英格蘭足總與阿聯酋航空達成贊助協議，足總盃將易名為「阿聯酋足總盃」，合約為期3年，每年價值1000萬鎊。

據知雙方會在周四動筆簽約，下季起這項世上歷史最悠久的足球盃賽（144年）將會首次冠以贊助商之名。今季的足總盃未能找到贊助商，令足總求「財」若渴，不惜出賣冠名權，之前的贊助商百威啤酒（每年900萬鎊）只是與足總盃「合作」，而非冠名。

本身已是阿仙奴贊助商的阿聯酋航空，據知因為世盃主辦權的貪污醜聞，去年11月決定不與國際足協（FIFA）續約，一年省下3000萬鎊，令公司有閒錢去贊助足總盃。阿聯酋航空的主要商業競爭對手阿提哈德航空，是曼城的贊助商，但據知阿提哈德方面對今次足總盃易名沒有異議。


飛機盃

遲下駛唔駛改埋名做阿聯酋超級足球聯賽?

KeL:遲下駛唔駛改埋名做阿聯酋超級足球聯賽?
 (2015-04-29 12:25) 

娃哈哈英格蘭超級足球聯賽

國球旗:娃哈哈英格蘭超級足球聯賽 [圖片] (2015-04-29 12:28) 

得閒諗下點搞好青訓仲好啦足總

The FA Cup is to become The Emirates FA Cup from next season

The Football Association has agreed a deal with airline Emirates which will see the FA Cup rebranded as The Emirates FA Cup.

The three-year agreement was announced ahead of the 2015 final between Arsenal and Aston Villa at Wembley.

The deal, which is reportedly worth at least £30m, will begin next season and will see the Dubai-based company become the competition’s lead partner until 2018.

The FA has been seeking a new sponsor for the tournament since Budweiser’s three-year association with the competition ended 12 months ago.

Next season’s competiton starts on August 15 with the extra-preliminary rounds and the final will take place on Saturday, May 21, 2016.

Emirates has been involved in a number of sporting sponsorships around the world over the last decade or so.

They are currently tied into one of the biggest such contracts in football with Arsenal, holding their shirt sponsorship rights until 2019 and stadium naming rights until 2028.

FA chairman Greg Dyke said: "Emirates' commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for the FA Cup is great news for us, the fans and for the whole game.

"The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels."

Sir Tim Clark, president of Emirates, added: "Football is a truly global sport, a unifying factor in many communities and nations across the world.

“Never is this more evident than with the FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1billion people.

"The spirit of the competition, fair play and sparking the passions of a global audience are all values we share at Emirates.

“That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world."

http://www1.skysports.com/football/news/11095/9869723/the-fa-cup-is-to-become-the-emirates-fa-cup-from-next-season

飛機杯

阿聯酋足總盃?? 決賽去杜拜踢? 阿聯酋超級聯賽?

香港航空贊助英超咪叫做「香港超級足球聯賽」(港超聯)??